DIGITAL MARKETING
Digital marketing is the promotion of your business using online outlets and ideas, including blogs, social media, search engine optimization, paid digital advertising, and websitesto achieve the objectives.From the website to online branding, there is a whole spectrum of tactics and tools that fall under the umbrella of Digital Marketing. The most successful digital marketers have a clear picture of how each tool and tactic contributes to achieving their objectives.
A lot has changed in the past twelve years, since we now spend twice as much time online.. Having unlimited access to information has drastically changed the way we make purchases — both B2C and B2B. Marketing is about connecting with the target group, in the right place and at the right time. Today that means meeting your target group where they spend the most time: on the internet.
That's where Digital Marketing comes in. Because of this, conventional marketing techniques aren't as successful as they once were.The word "digital marketing" refers to all of your internet marketing initiatives. Or in other words: any form of marketing that is online.
In the past, companies only reached customers through advertisements on billboards, in newspapers, magazines, on the radio or on TV. But today, they can connect with 89% of the population who use the internet through digital channels such as social media, news websites and email.
What does this mean for your company? This means that in addition to the thousands of people who see your billboard, you can now reach millions of people worldwide through digital marketing and embark on a digital journey with them.
People are spending more and more time on digital devices. If you want to address your customers where they are active, you must analyze this and then offer your content there.
In short, digital marketing means: marketing that takes place via digital channels. Think of email marketing, TV commercials, Facebook advertisements or digital billboards along the highway. It actually always goes hand in hand with promoting your company, but via digital means.
Today, digital marketing has become an indispensable part of the marketing strategy of companies and this will only continue to grow in the near future. Consider, for example, the increase in social media use or internet speed that is constantly improving. Companies respond to this because they know that their target group is active online. Nowadays there are few marketing channels that do not fall under digital marketing. Examples of non-digital marketing channels are posters, flyers or magazines.
Digital marketing is very extensive. But when did it originate? Digital marketing is not something new, with the rise of the internet in the 1990s it has become a concept that people are confronted with every day. As a result, new platforms, technologies and tools have emerged over the years. Companies also notice that this is a good and smart way to address their target group and also ensure that they have an online presence.
The digital world is a world that is continuously developing. Some of these are: The speed of the internet is increasing, media is becoming more mobile, content (images and videos) is becoming more visual.
That's where Digital Marketing comes in. Because of this, conventional marketing techniques aren't as successful as they once were.The word "digital marketing" refers to all of your internet marketing initiatives. Or in other words: any form of marketing that is online.
Digital marketing strategies help marketers identify their goals, choose their target audience, and develop a digital marketing plan that will best reach that audience. These strategies guide a particular campaign or program and provide a framework for evaluating results.
Today, everything is digital and digital marketing has been integrated into virtually every aspect of business, fundamentally changing the way companies communicate and deliver value to customers.
So if your business can't implement and execute a particular digital marketing strategy in the ever-growing global online marketplace, you simply can't.
